Wednesday, November 28, 2007

How To Monetize A Blog Effectively

Even if you already know how to monetize your website with ads and affiliate programs, monetizing a blog is a bit different. A blog will have even more options to choose from for streams of revenue than a traditional website would.

Banner Ad Blocks

Banner ads, like those from Google's AdSense, are the most common way to monetize a website online, and blogs are no exception here. The same choice apply as with other websites, but with blogs ad placement is even more important. You can have your ads in a sidebar, but that will not give a very high click through rate. Banners at the top of the blog, above content can have a higher CTR, but you will get the highest rate when ads are within posts, inside your content.

Affiliate Programs

Affiliate programs work quite well with blogs, because it is easy to write a post on a focused topic, which in turn increases click through rate for affiliate links. Readers of blogs are often quite ready to click links in posts, because blogs are naturally heavily interlinked. The drawback is that many blog readers tend to be bloggers themselves, and may be more conscious than an average internet user would about the fact that it is an affiliate link you are promoting.

Text Link Ads

Correctly placed sidebar links can generate quite much high quality traffic from a high traffic blog. Blogs are also indexed more often than other websites, which makes text links in blogs very valuable from search engine marketing perspective. Both these reasons help to explain why Text Link Ads, and other similar services are used to a great effect in many blogs. These ads are usually paid monthly, so they can be seen as a more passive source of revenue, since a short term fall in traffic will not have a very significant effect on revenue.

Sponsored Posts

This is where blogs most differ from more traditional websites, and arguably the most important point in this guide. Paid to post services such as Pay Per Post offer opportunities to promote advertisers' products with a blog post for a pay. The posts will usually pay anything from $10 up, and often make an important share of a given blog's advertisement revenue. Pay Per Post has a minimum site age of 90 days, but there are alternative service providers you can choose from, if you have a very new blog. Sponsored Reviews accepts even new sites, and they have a long list of available opportunities to choose from.

Sutocu is the author of the webmaster resources Your Website Profit and Ad Network Reviews

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Promoting Affiliate Ebook Marketing With Articles

An affiliate ebook can be a great tool to help boost affiliate sales. However, it still requires marketing efforts to get it out to the public. Marketing can be one of the most difficult parts of an online business, but it does not have to be. One of the newest trends in marketing can work perfectly for affiliate ebook marketing.

Many online business people have found the power of using articles as a marketing tool. There are websites called article directories that host articles. These websites are highly ranked on search engines, and so therefore are the articles in the directories.

By submitting articles to article directories a person is able to get free advertising. How this is done is that a person includes information on their ebook in the bio section of their article. People can then read the article and get their link to their affiliate ebook.

A person needs to begin by writing an article. The article can not be a sales piece, it has to be informative or the directories will not accept it. It should also be interesting and offer useful information. The whole idea is to get people to read it and want to get more information, so a person should keep that in mind when writing the article.

Submitting the articles to the directories is not too hard either. It involves copying the piece to the directory form and filling out some basic personal information. Once the form is submitted it will be reviewed. This usually take s couple days and then the directory will send an email telling the person if the article was accepted or not. As long as the article is well written, good quality and not a solicitation piece it should be accepted easily by the article directories.

Using articles as a method of marketing is popular because it works. Since the article directories are ranked good on the search engines it takes away that hassle of fighting with the search engines. It allows a person to write a good article and when their keyword is searched it comes up high on the results.

Affiliate ebook marketing by using articles is something anyone can do. Writing a simple article is not too difficult or a person can hire someone to write the article. There are plenty of ghostwriters who charge reasonable rates to write such articles. This is also a trackable method so it is a very good marketing option. It also allows a person to seem like an authority on the subject which makes the ebook that much more appealing.

Affiliate ebook marketing by using articles works because it can be tracked, it works well with the search engines and it is free or very low cost, if a person needs to buy an article.

Henry Schweizer runs the Ebook Sphere site. Everyday you'll find a new review for e-books, software and resources especially for ebook writers, publishers and sellers at Affiliate Ebook Marketing

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